Marketing Consent

This Marketing Consent page explains how TheFieldData requests, records, uses, and manages consent for marketing communications.

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What Marketing Consent Means

Marketing consent is your permission for TheFieldData to contact you with promotional or business development communications about our services, panel opportunities, events, updates, offers, and related information that may be of interest to you.

Marketing consent is separate from your acceptance of our Terms and Conditions, Privacy Policy, or participation in research activities. Where consent is required by applicable law, we will ask for it through a clear affirmative action, such as an unchecked opt-in box.

Consent Is Optional

Providing marketing consent is optional. You do not need to consent to marketing in order to use our website, create an account, participate in market research studies, or receive essential service-related communications.

Refusing or withdrawing marketing consent will not affect your eligibility to participate in research unless a particular communication is operationally required for a study you have already agreed to join.

Types of Marketing Communications

If you provide your consent, we may contact you with:

  • Information about TheFieldData's services and capabilities
  • Newsletters, insights, white papers, and industry updates
  • Invitations to webinars, events, or promotional campaigns
  • Information about joining our panel or taking part in future opportunities where the communication is promotional in nature
  • Announcements about new products, platform features, or business updates

Communication Channels

Depending on the consent you provide and the laws that apply, we may send marketing communications through one or more of the following channels:

  • Email
  • SMS or text message
  • Phone calls
  • In-platform notifications
  • Other comparable electronic communication channels

Where required by applicable law, we will obtain consent for the relevant channel before sending marketing through that channel.

Research Invitations Compared With Marketing

TheFieldData is a market research company, and not every communication we send is a marketing message. Genuine invitations to participate in research, survey administration messages, scheduling messages, account verification messages, and other service or study administration notices may be sent separately from promotional marketing communications, subject to applicable law and the context of your relationship with us or our clients.

However, where a communication promotes our services, brand, panel growth, or future opportunities in a promotional way, we may treat it as marketing and manage it in accordance with this policy and applicable legal requirements.

How We Obtain Consent

Where consent is the legal basis we rely on, we aim to ensure that consent is:

  • Freely given
  • Specific to the intended purpose
  • Informed and presented in clear language
  • Recorded in a way that allows us to demonstrate when and how it was obtained
  • Capable of being withdrawn at any time

We may record details such as the date and time of consent, the method used to obtain it, the wording presented at the time, the communication channel selected, and the source or form through which the consent was collected.

How We Use Marketing Preferences

We use your marketing preferences to determine whether, how, and through which channels we may send promotional communications to you. We may also use preference data to maintain suppression lists so that we do not send marketing to individuals who have opted out or withdrawn consent.

We may retain records of consent and withdrawal decisions for compliance, audit, legal defense, and preference management purposes in accordance with our Data Retention Policy.

Withdrawing Consent

You may withdraw your marketing consent at any time. Withdrawal will not affect the lawfulness of marketing communications sent before your withdrawal took effect.

You can withdraw consent by:

  • Clicking the unsubscribe link in a marketing email
  • Following opt-out instructions in SMS or text communications where available
  • Updating your communication preferences in your account, where that functionality is available
  • Contacting us directly at privacy@thefielddata.com

We will honor opt-out and withdrawal requests within a reasonable period and in accordance with applicable law.

Third-Party Service Providers

We may use trusted third-party service providers to help us manage and send marketing communications, maintain contact databases, analyze campaign performance, and manage consent records. These providers may process personal data on our behalf and are required to handle it in accordance with applicable data protection obligations and our contractual requirements.

No Requirement to Bundle Consent

We do not intend to bundle marketing consent with unrelated terms or force consent as a condition of receiving services where that is not necessary. Where local law requires additional notices or separate consents for specific channels, jurisdictions, or categories of communications, those will be provided at the point of collection.

Updates to This Policy

We may update this Marketing Consent page from time to time to reflect changes in legal requirements, our communication practices, or our services. Updated versions will be posted on this page.

Contact

If you have questions about marketing consent or would like help managing your communication preferences, please contact us at privacy@thefielddata.com.

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